AI SEO
AI Search Engine Optimization
Make AI a tool for your SEO, and your SEO ready for AI.
If AI Can’t Find You, Your Clients Won’t Either.
Discover how GEO, AEO and AI SEO are transforming the way people search, discover and engage with your business in the AI era.
Be Discoverable. Build Authority. Win Opportunities.
GEO
Be found
AEO
Be recommended
AI SEO
Drive revenue
+53%
more revenue per visit
from AI channels
from AI channels
than non-AI traffic (Adobe, 2026)
Who is it for
From content production to Digital Authority
Ideal for
Business Owners
Increase your AI traffic, by making your brand be the answer.
Translation Company Leaders
Move from selling words to selling discoverability.
Marketing and Communication Executives
Add a certified AI-visibility offer.
Marketing Freelancers
Turn your skills into a premium service.
Translation Freelancers
Offer future-proof linguistic value in the AI era.
The turning point
Your clients didn't stop searching. They started asking AI.
And AI decides who they trust.
If AI doesn't understand, trust and recommend your brand, it points your clients elsewhere, and you never know you were in the running. Watch the video and find out why this masterclass matters now.
Why attend?
59.7%of searches now end with zero clicks to any website. Source: Omnibound AI
The method
Three disciplines. One outcome:
your brand becomes the answer
GEO
Generative Engine Optimization
Get cited in ChatGPT, Gemini and Perplexity, not just ranked on Google.
AEO
Answer Engine Optimization
Structure content so AI serves you as the answer, not a competitor.
Including multilingual GEO: how to be recommended by AI in every language your clients search in.
Optimise for the engines your customers already ask
You don't leave with scattered tips.
You leave with the AI Visibility Optimization Framework, a repeatable system that takes you from audit to published, measurable returns.
Be the answer
Not a course. A new channel for clients.
Advanced techniques that work right now, taught by people who do this every day, not the basics you can find anywhere.
Your other options and why they fall short
You’re not paying to learn AI search.
You’re building a client channel that can pay for the ticket many times over.
Meet your speakers
Taught by practitioners, not pundits.
Three experienced professionals. Real-world experience.
Proven results. No theory for theory’s sake.
Ana Filipa Gaspar
Executive SEO Specialist | SIXT
Ana Filipa Gaspar is an Executive SEO Specialist at SIXT, where she leads organic search strategy and performance optimization across more than 30 international franchise domains.
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At SIXT, a leading German mobility provider operating in more than 100 countries, Ana leads organic search strategy across its international franchise domains. With more than 15 years of experience in digital marketing, she has led SEO teams and developed organic growth strategies for B2B, B2C and enterprise organizations across sectors including technology, e-commerce, banking and insurance.
Ana is a mentor and trainer on the VOICE Leadership Programme at Nova SBE and teaches the course SEO & Artificial Intelligence: From Search to Answer at Lisbon Digital School. Combining hands-on SEO expertise with a strategic marketing perspective, she focuses particularly on the impact of artificial intelligence on search and content discovery.
Ana holds a bachelor's degree in Communication Sciences from NOVA FCSH and a master's degree in Communication, Culture and Information Technologies from ISCTE. In 2024, she completed the MBA Essentials programme at the London School of Economics and Political Science.
Ricardo Silva
Chief Operating Officer | AP | PORTUGAL
Ricardo Silva is Chief Operating Officer of AP | PORTUGAL, an AI-enabled Language Solutions Integrator, where he combines behavioural science and artificial intelligence to help organizations build visibility, digital authority and machine trust.
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He is driven by a question that has shaped both his career and his curiosity: why are some voices heard while others disappear, even when they are saying the same thing?
With a master's degree in Psychology from the University of Porto and over 250 hours specializing in artificial intelligence, Generative Engine Optimization, Answer Engine Optimization and AI SEO, Ricardo works at the point where behavioural science meets AI systems, helping organizations move from being findable to being the source the models quote.
He is the co-creator of Astra Go, an executive masterclass that helps businesses build authority at a time when ChatGPT, Gemini, Claude and other AI systems increasingly influence which brands are seen, cited and trusted.
His message is simple, timely and increasingly difficult to ignore: in the age of AI, content is no longer competing only for human attention. It is also competing for machine trust.
The organizer
Mário Júnior
Founder and CEO - AP | PORTUGAL
Masterclass organizer
Mario Junior is the Founder and CEO of AP | PORTUGAL, one of Europe's leading Language Solutions Integrators, and the organizer of the Astra Go Masterclass, pioneering the convergence of artificial intelligence, multilingual communication and technology.
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With over 25 years of international experience, Mario has transformed AP | PORTUGAL from a traditional language services provider into an innovation-driven company integrating AI, interpreting, localization, audiovisual technologies and accessibility solutions. His mission is simple: to demonstrate how AI can amplify human expertise rather than replace it.
Born in Africa, raised in France and later educated in Portugal, Scotland and France, Mario developed a truly international perspective. He studied Languages, Communication, Business Management, Retail Management and holds an MBA in Digital Marketing. He has also completed executive AI programmes, including ChatGPT and the Large Language Model Revolution at the University of Waterloo and the AI Revolution Bootcamp for Executives at Porto Business School.
A former basketball and rugby player, Mario believes leadership is built on teamwork, resilience and continuous learning. Passionate about world music, hiking and cultural diversity, he brings curiosity and innovation into every project.
As the masterclass organizer, Mario shares practical strategies to help professionals embrace AI with confidence and turn technological disruption into a lasting competitive advantage.
Certification
A certificate for a category that doesn’t have one yet.
Certificate issued by a DGERT-certified training provider (Portugal, EU)
62%
Professionals with AI skills already command a 62% wage premium over comparable roles without them, more than double the year before. A credential is how you prove you have them.
Source: PwC Global AI Jobs Barometer, 2026
Get your ticket
One day decides whether your brand is found, or filtered out.
November 19, 2026
14:00 CET, 4h
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Traffic from AI channels now drives 53% more revenue per visit than non-AI traffic (Adobe, 2026)