Frequently Asked Questions

The Astra Go Masterclass is a certified online masterclass on AI SEO, GEO and AEO that teaches you how to make AI understand, trust and recommend your brand. In about four hours, you learn a practical, repeatable method for the digital authority AI search rewards, and leave with a toolkit you can put to work the next day, on your own content or your clients'.

It is designed for B2B decision-makers, marketing and communication professionals, translation and localization companies, and both digital and translation freelancers who want to turn AI visibility into an advantage or a service. If your work touches content, search or how brands get found, now is the moment to get ahead of it.

It is a focused, certified masterclass built for direct application, deeper than free content and faster than a postgraduate programme. In about four hours you leave with a method you can use the next day, while most people are still piecing together scattered tips.

It takes place online on November 19, 2026, starting at 14:00 CET (UTC+1) and running for about four hours. Because it is fully online, you can join from anywhere in the world.

You do not need to be an SEO specialist, but some experience with content production will help, because this masterclass moves into expert-level techniques. The first module sets the foundations, so everyone is ready before we go advanced.

Yes, and the payoff works both ways. Applied to your own brand, the method brings you more visibility and traffic from AI search; offered as a service, it becomes something you can sell to clients, a new revenue channel most of your competitors have not spotted yet.

People increasingly ask an LLM like ChatGPT, Claude or Gemini, or read Google's AI Overviews, and act on the single answer they get back instead of scrolling through links. This means brands now need to be understood and recommended by AI, or they quietly disappear from the conversation.

GEO, or Generative Engine Optimization, is the practice of optimising your content so that generative AI engines like ChatGPT, Gemini and Perplexity cite and reference your brand in their answers. The goal is to be quoted as a trusted source, right where buying decisions now start.

Digital authority is the trust and recognition that make an AI system confident enough to recommend your brand. It comes from strong visibility, a consistent and credible reputation, and clear, well-structured information, and it is fast becoming the difference between being recommended and being invisible.

A zero-click search is one that ends without the user clicking through to any website, because AI or the search page answers the question directly. If your brand is not part of that answer, the customer may never even reach your site.

Entities are the people, brands, products and concepts that AI systems recognise and connect to one another. Being a clear, consistent entity is what lets AI verify who you are and cite you with confidence.

Traditional SEO is about ranking web pages in a list of links; AI SEO adapts that for AI-driven search; GEO focuses on being cited by generative engines like ChatGPT; and AEO focuses on being served as the direct answer. The masterclass shows how all four fit together into one method you can actually execute.

AI SEO is optimising your online presence so that AI-powered search surfaces and recommends your brand. In practice it means using AI as a tool to improve your SEO, and making your SEO ready for how AI now reads, understands and ranks content.

AEO, or Answer Engine Optimization, is the practice of structuring your content so that answer engines serve your brand as the direct answer to a question. It is about being the response the user sees, not one of ten links they may never scroll to.

AI recommends the brands it can understand, verify and trust: those with clear and consistent information, a credible reputation, and content structured so machines can read it. Brands without that digital authority are simply left out of the answer, usually without ever knowing it was happening.

The masterclass covers optimising for the engines your customers already use, including ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews. The method applies across all of them, so you are not betting on a single tool.

Structured data is information added to your pages in a standard format so machines can read it. Schema.org is the shared vocabulary and JSON-LD is the most common way to add it, and together they make your content far easier for AI to understand and serve as an answer.

Content structure is the visible organisation of a page for readers, using elements such as headings, sections, lists, tables and a logical sequence of ideas. Structured content is content created in clearly defined, reusable components so that it can be managed and adapted consistently across pages, formats, languages and channels. Neither should be confused with structured data, which adds machine-readable meaning through Schema.org markup, most commonly implemented in JSON-LD. Strong AI visibility benefits from all three: clear content structure for people, consistent structured content for reuse, and structured data that helps search engines and AI systems understand the entities, attributes and relationships on the page.

The AI Visibility Toolkit is the set of practical materials included with every ticket, so you leave with a working system rather than just notes. It includes the AI Visibility Optimisation Framework, the GEO Checklist, practical prompts, the Entity Mapping Template, the presentation slides, the recording and your certificate.

The GEO Checklist is a practical tool for reviewing a page's AI visibility signals in a structured way, helping you identify what should be improved first. It is included in the AI Visibility Toolkit.

The Localization Prompt helps you adapt content across languages and markets while preserving meaning, entity consistency and the signals that support AI visibility. It is included in the AI Visibility Toolkit and is especially useful for multilingual brands.

The AI Visibility Optimisation Framework, also known as the AIVO Framework, is the repeatable seven-step method at the heart of the masterclass. It brings the full process into one practical workflow that you can apply to any page, brand or project, from understanding the user and identifying entities to structuring, validating and measuring the content.

The seven steps are: understand the user, identify entities, design semantic content, adapt for your audiences, structure the content, validate with AI tools, and measure and improve.

Yes, a recording is included with every ticket. From November 19 you get access to the recording, so you can revisit the full masterclass at your own pace or catch up on anything you miss.

The AI Visibility Optimised Content Prompt is a practical prompt that helps you apply the framework when drafting or improving content. It supports clearer entities, stronger semantic relationships, better answer structure and more consistent signals for AI-driven search. It is included in the AI Visibility Toolkit.

The Entity Mapping Template helps you identify the people, organisations, products, services, locations and concepts connected to your brand, and organise the relationships between them. This makes your information clearer and more consistent for both people and machines. It is included in the AI Visibility Toolkit.

You still keep full value from your ticket, because the recording and all the materials are included. Your seat is never wasted, even if you cannot join at the scheduled time.

You need a stable internet connection and any device with a web browser. The masterclass is held on Zoom, so some familiarity with the platform is ideal, and we send detailed instructions on how to access the event beforehand, so everyone can join with ease.

Every ticket includes the full masterclass, the AI Visibility Toolkit, the presentation slides, access to the recording and a certificate of completion. The toolkit includes the AI Visibility Optimisation Framework, the GEO Checklist, practical prompts and the Entity Mapping Template.

Yes, group rates are available for teams. Contact us and we will arrange a single invoice, with an individual certified seat for each member of your team.

We accept Visa, Mastercard, PayPal, Apple Pay, Google Pay and Klarna. Payment is processed securely at checkout.

Yes, for a company invoice or a VAT exemption, contact us at astrago@apportugal.com and we will help you before you purchase.

Yes, every participant receives a certificate of completion in AI SEO, GEO and AEO, issued by Astra Go. It is verifiable, shareable, and included with every ticket.

The certificate is one of the first dedicated credentials in AI-driven search, a field that does not yet have established standards. Getting certified now lets you prove these skills while very few professionals can.

Consumers have a 14-day right to withdraw from the purchase, unless the masterclass or its recording and materials have already been accessed, in which case that right is waived. Business purchases are final. You can read the full terms on our Refund Policy page.

Yes, if you cannot attend, you can transfer your seat to a colleague. Just contact us before the event and we will arrange it.

It is organised by Astra Go, the AI-visibility practice of AP | PORTUGAL, a Language Solutions Integrator with 28 years of experience and triple ISO certification. After 28 years making brands understood by people, AP | PORTUGAL now helps make them understood by the machines that recommend them.

The masterclass is delivered by Ana Filipa Gaspar and Ricardo Silva. Ana is an Executive SEO Specialist at SIXT with more than 15 years of experience in digital marketing, SEO strategy and content discovery. Ricardo is Chief Operating Officer of AP Portugal and combines behavioural science with specialised training in artificial intelligence, GEO, AI SEO and Answer Engine Optimization. You can read more about both speakers on the programme page.

Because the room is different. Most events give you one slice of an organisation, and often the same audience year after year. This one brings together decision-makers, marketing and content teams, and language and localization leaders, on a topic they are actively budgeting for. Add to that weeks of digital exposure rather than two days on a stand, at a fraction of the cost of an in-person booth.

Business owners, marketing and content executives, and language and localization leaders: the people who buy and produce content, and who decide where the budget goes. You can see the expected reach, broken down by role, on our sponsors page.

Straight away, not just on the event day. Your brand features in the promotional video we run as paid social advertising in the weeks before the masterclass, and travels in our campaign emails throughout. The earlier you come on board, the more of that campaign you are part of.

It is yours to use. A product demonstration, a customer story, a short talk from your team or a company video all work. Prime includes 2 minutes and Elite 5 minutes in a prime position. We will help you shape it so it lands with this audience rather than feeling like an advert.

Yes. The tiers are a starting point, not a limit. If you have a specific goal in mind, tell us on our call and we will shape a package that fits what you want to achieve.

It starts with a quick message. Get in touch and we will set up a short call to understand your goals, walk you through the options and work out the details together. From there, we confirm your package and get everything ready for the event. You can see all the packages on our sponsors page.