Four hours. One method.

One new revenue channel for your brand.

Master how to make AI understand, trust and recommend your brand by building real digital authority, with a ready-to-apply method you can run on your own content the next day, or turn into a service for your clients.

What you will learn Book your ticket
The approach

A working masterclass, not a passive lecture.

The AI Visibility Optimization Framework

  1. Understand the audience
  2. Research entities
  3. Analyse competitors
  4. Design semantic content
  5. Build digital authority
  6. Optimize on-site
  7. Strengthen off-site signals
  8. Implement structured data
  9. Validate with AI
  10. Measure visibility

A framework you use on Monday, not slides you forget by Friday.

The curriculum

The full method, end to end.

14:00
AI Search Landscape
14:40
Creating AI Visibility Optimized Content
15:50
Structured Content, Schema and JSON-LD
17:00
AI Visibility Optimization Framework
18:00
Questions and answers
14:00
AI SEO

Module 1 - AI Search Landscape

The shift most brands have not fully understood yet. How AI systems actually decide what to surface, and the shared language the rest of the masterclass builds on.

  • How AI systems actually choose what to analyse.
  • Where AI answers come from, and why some brands are left out.
  • What carries over from traditional SEO, and what stopped working.
  • Reading the landscape like a practitioner: Google AI Overviews, AI Mode, ChatGPT, Claude, Perplexity, Gemini and Copilot.
  • International examples: how answers differ across platforms, and who already holds digital authority.
You leave able to

Read the new search landscape with clarity: how AI generates answers, and where traditional SEO stops working.

14:40
AEO GEO

Module 2 - Creating AI Visibility Optimized Content

Your content may rank and still be invisible to AI. How to structure meaning, intent and answers so answer engines serve you and generative engines cite you, including across languages.

  • Search intent in the age of AI: answering the question beats containing the keyword.
  • Content structures that answer engines can parse, extract and use.
  • Entity clarity and semantic depth: machines certain of who you are and what you do.
  • One piece of content, three modalities: writing that serves AI SEO, GEO and AEO at once.
  • Keeping meaning and terminology consistent, including across languages and markets.
  • Competitive analysis for AI Search: seeing what the engines reward in your space.
You leave able to

Apply semantic content principles to a page so AI systems can understand it and serve it as the answer.

15:50
Entities · Schema

Module 3 - Entities, Structured Content and Schema

AI may know your category, but not trust your brand enough to name it. The machine side of content: entities, structured content and Schema.org as the building blocks that make your brand easy to verify.

  • Entities and semantic relationships: how AI connects concepts, not just keywords.
  • Structuring your content so AI systems can follow and extract it.
  • Structured data machines can read: Schema.org and JSON-LD in practice.
  • The credibility signals generative engines look for when selecting sources.
  • How to make your brand legible across pages, profiles, markets and third-party references.
You leave able to

Map your core entities and the structured signals, Schema.org and JSON-LD, that make your brand machine-readable and easier for AI to verify and cite.

17:00
Framework

Module 4 - AI Visibility Optimization Framework

The concepts only matter if they become a system. The three disciplines as one repeatable workflow: audit, structure, validate, measure, improve.

  • The framework that turns the three disciplines into one execution workflow.
  • Measuring AI visibility: whether and how AI names your brand, tracked over time.
  • Validating your work with AI tools, and knowing what good looks like.
  • Using the framework on your own brand, or packaging it as a client service.
  • A complete international case study: the framework applied end to end, from planning through localization to publication.
You leave able to

Run a practical AI visibility workflow from audit to content structure, entity mapping, validation and measurement.

18:00
Questions and answers

Your questions answered.

A focused session to turn the method into your reality: your content, your market, your constraints, worked through with the speakers.

You leave able to

Take the framework back to your own brand or clients with your specific questions already resolved.

The AI Visibility Optimization Toolkit

You don't just attend. You leave equipped.

The masterclass teaches you the method. The toolkit is what you take back to work the next day.

  • AI Visibility Optimization Framework

  • GEO Checklist

  • AI Visibility Optimized Content Creation Prompt

  • Localization Prompt

  • Entity Mapping Template

  • Presentation slides

  • Access to the recording

  • Certificate of completion

Most events give you a session. This gives you a system you keep.

Why it's worth it

Not just a course. A fast track to results.

  • Deeper than free content: a real, repeatable method, not scattered tips.
  • Faster than a postgraduate programme: applicable the next day, not next year.
Book your ticket
Your speakers

Taught by practitioners, not pundits.

Ana Filipa Gaspar

Ana Filipa Gaspar

Executive SEO Specialist | SIXT

Ana Filipa Gaspar is an Executive SEO Specialist at SIXT, where she leads organic search strategy and performance optimization across more than 30 international franchise domains.

See more

At SIXT, a leading German mobility provider operating in more than 100 countries, Ana leads organic search strategy across its international franchise domains. With more than 15 years of experience in digital marketing, she has led SEO teams and developed organic growth strategies for B2B, B2C and enterprise organizations across sectors including technology, e-commerce, banking and insurance.

Ana is a mentor and trainer on the VOICE Leadership Programme at Nova SBE and teaches the course SEO & Artificial Intelligence: From Search to Answer at Lisbon Digital School. Combining hands-on SEO expertise with a strategic marketing perspective, she focuses particularly on the impact of artificial intelligence on search and content discovery. She continues to develop her expertise in AI applied to marketing, using these capabilities to design data-driven SEO solutions and AI-powered workflows. Before joining SIXT, she was Head of SEO at the digital marketing agency WYperformance.

Ana holds a bachelor's degree in Communication Sciences from NOVA FCSH and a master's degree in Communication, Culture and Information Technologies from ISCTE. In 2024, she completed the MBA Essentials programme at the London School of Economics and Political Science (LSE).

Ricardo Silva

Ricardo Silva

Chief Operating Officer | AP | PORTUGAL

Ricardo Silva is Chief Operating Officer of AP | PORTUGAL, combining behavioural science and artificial intelligence to help organizations build visibility, digital authority and machine trust.

See more

Ricardo Silva is driven by a question that has shaped both his career and his curiosity: why are some voices heard while others disappear, even when they are saying the same thing?

He is Chief Operating Officer of AP | PORTUGAL, an AI-enabled Language Solutions Integrator working at the forefront of multilingual communication, AI visibility and digital authority.

With a master's degree in Psychology from the University of Porto and more than 250 hours of specialized training in artificial intelligence, GEO, AI SEO and Answer Engine Optimization, Ricardo combines behavioural science with technology to help organizations understand a fundamental shift: success is no longer simply about being searchable. It is about becoming a trusted source for AI.

He is the co-creator of Astra Go, an executive masterclass that helps businesses build authority at a time when ChatGPT, Gemini, Claude and other AI systems increasingly influence which brands are seen, cited and trusted.

His message is simple, timely and increasingly difficult to ignore: in the age of AI, content is no longer competing only for human attention. It is also competing for machine trust.

AI agents decide which companies get recommended. Meet one of them.

Meet Emma
The organizer
Mario Junior

Mario Junior

Founder and CEO - AP | PORTUGAL · Masterclass organizer

Mario Junior is the Founder and CEO of AP | PORTUGAL, one of Europe's leading Language Solutions Integrators, and the organizer of the Astra Go Masterclass, pioneering the convergence of artificial intelligence, multilingual communication and technology.

See more

With over 25 years of international experience, Mario has transformed AP | PORTUGAL from a traditional language services provider into an innovation-driven company integrating AI, interpreting, localization, audiovisual technologies and accessibility solutions. His mission is simple: to demonstrate how AI can amplify human expertise rather than replace it.

Born in Africa, raised in France and later educated in Portugal, Scotland and France, Mario developed a truly international perspective. He studied Languages, Communication, Business Management, Retail Management and holds an MBA in Digital Marketing. He has also completed executive AI programmes, including ChatGPT and the Large Language Model Revolution at the University of Waterloo and the AI Revolution Bootcamp for Executives at Porto Business School.

A former basketball and rugby player, Mario believes leadership is built on teamwork, resilience and continuous learning. Passionate about world music, hiking and cultural diversity, he brings curiosity and innovation into every project.

As the masterclass organizer, Mario shares practical strategies to help professionals embrace AI with confidence and turn technological disruption into a lasting competitive advantage.

What will you be selling your clients tomorrow?

Watch the video